THERE'S BEAUTY IN YOUR STORY

Client, Brandi in Jamaica

Client, Brandi in Jamaica

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About

My name is Joy A. Cleveland

I hail from Lagos, Nigeria. I am the baby of 10 from my biological parents who currently reside in Lagos, Nigeria. I moved to the United States at fifteen, in pursuit of a better life for myself and a better opportunity for my family. JAC Hair and Beauty, LLC emerged in 2021, shortly after I completed my collegiate journey at the University of California, Irvine. This brand served as my rock and escape mechanism during my toughest times, especially when I battled with self-doubt and despair as a basketball player. It gave me a sense of purpose, shining a light on the beauty in my own personal struggles, hardships, triumphs, and the shared narratives of others. Every facet of this brand was crafted with boundless love and compassion. The essence of JAC Hair and Beauty is to embrace, lend an ear, inspire, uplift, and embolden, all while exalting the unique beauty of our clients. It's a sanctuary where we don't just enhance outer beauty, but the beauty in your story is realized.

Empowered
Growth

On July 16th, 2023, I poured my heart into a short production film, aiming to celebrate the profound beauty within the strength and vulnerability of women, especially black women. We’re so often painted as unbreakable, formidable, and fearless, yet what often escapes notice is the grace in our imperfections and the strength in our vulnerability. It’s a profound truth that strength doesn’t equate to enduring beatings or the weight of thrown stones just because one can bear it. I’ve heard “You are a strong woman” countless times it made me wonder at some point, why does being strong feel so weak? Yet I couldn't show any weakness because it would be misinterpreted as mental weakness or me not being tough enough. But I know better now, and I know that true strength lies in the ability to reveal weakness, to let tears fall when they must.

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Services

We offer a diverse selection of hairstyling options, including knotless braids, goddess braids, weaves, wig installations, faux locs installations, and more. If you have a specific style in mind that isn't listed on our service page, please don't hesitate to contact us. We're here to bring your unique vision to life.

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